However, Google is still trying to understand those pages better and can make errors during rendering. Google now has JavaScript rendering capabilities on its crawlers, which means Google will render and index the content of a single-page application similar to an ordinary browser. For public pages and applications, SEO is vital as their business models rely heavily on organic traffic and search indexing. However, the vast majority of applications are not protected behind log-ins. For example, platforms like Evernote and Gmail ask each user to enter user credentials before they can see the actual application. Since single-page applications don’t have public dashboards, they serve protected resources and don’t require web indexing. These applications often require a username and password to access. Some of these benefits include: The Ability for Search Engines to Index Pages Properlyįrameworks like Backbone.js, Angular.js, Ember.js, etc., are most commonly used for writing protected applications. Since Isomorphic rendering works on both server-side and client-side, it can offer a multitude of benefits to the users. The primary advantage of dynamic rendering is that content will be crawled and indexed easily, without the need to execute JavaScript. Dynamic rendering sends the normal client-side rendered content to the users and transforms the dynamic content into HTML when sending to search engines. In this case, the page is rendered differently depending on what is called by the user agent - it switches between pre-rendered content and client-side rendered content for specific user agents. It creates and serves a static or server-side rendered HTML version of the page to search engines bots, like Bingbot, Googlebot, and others. This is pre-rendering, but it is only done for search engine bots. What is Dynamic Rendering?ĭynamic rendering sends fully rendered content to search engines, all while serving human visitors with normal and client-side rendered content. Some prominent brands are implementing and experimenting with Isomorphic JavaScript examples include Airbnb and Twitter. This interchangeability of Node.js/Io.js and JavaScript within the coding ecosystem can support several different isomorphic frameworks like Rendr, React.js, lazo.js and so on. Isomorphic rendering implies the use of Node.js/Io.js and JavaScript, as they allow the re-use of libraries, and enable browse JavaScript code to run on in the Node.js/Io.js environment without the need for much modification. This rendering method makes it easier for developers to maintain markup templates, simplifying web development. Isomorphic JavaScript means that the application uses a similar rendering engine on the server and the client. After that, interactivity required on JavaScript is handled on the client-side. Under this rendering method, pre-rendering is used to serve content to the search engine or the user. Isomorphic JavaScript (js), often called Universal JavaScript, renders on both the server-side and the client-side. This guide will help you make decisions on how to render your website by discussing these rendering methods and how you can benefit from them. This rendering method is recommended by search engines like Google or Bing.īoth these rendering methods have their specific advantages, so choosing between them can be a bit difficult. Dynamic rendering, on the other hand, is often considered to be a workaround for social media crawlers or search engines that are not running on JavaScript. Isomorphic rendering makes use of Universal JavaScript, as it renders on both client-side or server-side. Two of the most popular rendering methods are isomorphic rendering and dynamic rendering. The secret to making these alterations lies in rendering methods.ĭifferent rendering methods can alter how much of the rendering falls on to clients, the search engine’s bot requesting the page, or the user’s browser. Anyone can make alterations to how their content is delivered to users and search engines.
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